Tourism in Ukraine shows significant growth despite difficult conditions. Domestic and inbound travel is becoming more and more active, and receipts from the tourism industry are record-breaking. Let's take a look at the main figures, trends, destinations and regional characteristics.
📈 Key indicators
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In the first half of 2025, receipts from the tourist tax in Ukraine amounted to 142.6 mln UAH - an increase of 33 % over the same period in 2024 and nearly double that of pre-war 2021.
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In the first nine months of 2025, local budgets received UAH 234.4 mln tourist tax - an increase of 36 % over the year.
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In the summer of 2025, tour operator Join UP! Ukraine recorded an increase in the number of customers by more than 70 % relative to the summer of 2024.
🗺 Top regions by tour fee
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The regional leaders are Kyiv, Lviv Oblast and Ivano-Frankivsk Oblast - they accounted for about 58 % of all tourist tax receipts in the first half of 2025.
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Example: Kiev for the two quarters of 2025 collected approx. UAH 34.8 mln torsboration - ~65 % more than for the same period in 2024.
🧭 Trends and trends
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Domestic tourism is growing: more Ukrainians travel within the country, the demand for the Carpathians, western regions, resorts is growing.
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Outbound tourism: Ukrainians more often start to book vacations abroad and plan trips in advance.
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Small business in accommodation (apartments, homestays) shows growth - in 9M 2025, the share of small business amongst tourist tax payers was 47 % with a growth rate of 39 %.
📊 Table: Comparison of data by year
| Indicator | First half of 2025 | Similar period 2024 |
|---|---|---|
| Tourist fee (UAH) | 142.6 million | approximately 107 million |
| Growth rate (%) | +33 % | — |
| Receipts for 9 months (UAH) | 234.4 million | below ~172 million |
| Growth for 9 months (%) | +36 % | — |
🔍 Reasons for growth and challenges
Causes of growth
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Relieving constraints, rebuilding infrastructure and promoting regions as tourist destinations.
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Active involvement of small businesses in the accommodation sector.
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Increase in domestic demand for vacations in Ukraine (especially western regions).
Challenges
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Official statistics do not fully reflect the real size of the market - there is a shadow accommodation sector.
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Security and the state of infrastructure remains an issue in some regions.
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Uneven recovery: for example, resorts in the south/southeast have not yet returned to pre-war levels.
🏖 Popular tourist destinations
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Carpathians and western Ukraine - Truskavets, Skhidnytsya, Transcarpathia.
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Cities: Kiev, Lviv - as regional centers of tourism.
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Outbound vacations: Turkey, Bulgaria, Mediterranean countries are becoming popular again among Ukrainians.
✅ Conclusion
Ukraine's tourism industry demonstrates steady growth even in difficult conditions. Revenues from the tourist tax are renewing records, domestic and outbound tourism are becoming more active. At the same time, the potential for growth remains significant, especially due to the development of regions and small businesses.
If you are in the car rental, travel or accommodation industry - these trends give an important signal: demand is growing, people want to move, explore and get to know their country.